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More than 100 respondents shared their view on KJD&I with us and participated in this survey. In total, 1000 contacts are invited to participate in the Keesing Journal of Documents & Identity International Readership Survey 2007. The results of this survey will be used for internal purposes only. However, we like to present to you the results of the International Readership Survey 2007! Results Keesing Journal of Documents & Identity International Readership Survey 2007 The results from this survey were very positive. The results of this survey were very positive. KJD&I is highly valued by its readers with 8 points (where 1 is insufficient and 10 is excellent). Readers of KJD&I consider the journal to be a worldwide publication with a variety of objective articles containing independent and need to know information. Readership
The key to the success of KJD&I is the quality of itsreadership. The journal reaches a projected readership of thousands of key buyers, influencers and decision makers among the security document industry and at government institutions. A segmentation of our respondents is given below: | Branch | Percentage | | Government institutions | 31% | | Financial institutions | 22% | | Security printing | 14% | | Other industry participants | 13% | | Consultancy | 7% | | Supplier of security features & Security Equipment | 7% | | Service industry | 6% |
| Department | Percentage | | Senior Corporate Management | 30% | | Marketing / Sales Department | 21% | | Security Department | 14% | | R&D Department | 16% | | Other | 19% |
81% of Keesing Journal of Documents & Identity readers spends more than half an
hour reading the journal [see table 2]. 92% of the readers save a copy of Keesing Journal of Documents & Identity for
later use (54%) or give it to a colleague (38%) [See table 3]. 79% of the respondents gather information from specialist magazines, internet and
conferences [see table 7]. 95% rated the article quality of the articles and authors as either “Excellent” (39%) or “Good” (56%). 71% of the respondents consider the articles in the journal objective
It was interesting to see how our readers stay informed. It showed that most professionals gather information at conferences, and from the internet and specialist magazines, like KJD&I.
Most of the respondents indicated that they were first exposed to the journal at a conference (51%). [see table 1]
Readers of the KJD&I find the ‘Innovation’ and the ‘Practical Experience’ sections most interesting. [See table 8]
Most respondents indicated no preference for change, although some said they would like to read more about their specific field of expertise:
- Comparison on different chips for e-Passports or e-ID
- Current counterfeit/altered documents, methods and trends
- Watermark sourcing Table 1
How did the respondents get in contact with KJD&I? Conference 51%
Mailing 21%
Colleague 14%
Internet 8%
Advertsing 4%
Other 2%
Table 2
How much time do the respondents spent on reading KJD&I? < 30 min. 19%
0,5 – 1 hour 44%
1 – 1,5 hours 30%
> 1,5 hours 5%
Table 3
What do the respondents do with the journal after reading it?Save Copy 54%
Give it to colleague 38%
Leave it in reception area 4%
Library 2%
Throw it away 2%
Table 4 and 5
How would you rate the quality of the articles and the authors? Excellent 39%
Good 56%
Needs improvement 6%
Poor 1%
No opinion 1%
Table 6
Which subjects are you interested in?(e-)passports 18%
Biometrics 17%
Banknotes 13%
Identity fraud 2%
Security features 11%
Printing techniques 9%
Chips 8%
Design 4%
Legislation 4%
Patents 2%
Technique 2%
Other 1%
Table 7
How do you gather information on the latest developments in the industry?
Advertisements 1%
Conferences 33%
Direct Mail 1%
Internet 19%
Network 9%
Newspaper 3%
Specialist magazines 26%
Television 1%
Word of mouth 8%
Other 1%
Table 8
Which section(s) of KJD&I are you most interested in?
Cases analysed 13%
Design 8%
Future events 13%
General interest 5%
ICAO new developments 14%
Innovation 18%
Patents 3%
People 1%
Practical experience 18%
Press releases 1%
Product news 10%
Recently launched 5%
State & Legal 1%
All of the above 3%
Conclusion
The results of the 2007 Survey of Keesing Journal of Documents & Identity will be used to evaluate and further improve the journal.
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Survey 2007 
